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My Story

NoveNeutrals was created by myself Emma during the summer of 2020. I have always had a love for fashion and buying & selling clothes but I never thought I could fulfil my dream of becoming a boss and business woman. Being on furlough from work I put my thoughts down on paper and started to delve into what it takes to start up a business and found out exactly what I needed to do to start up on my own. 


I have taken a lot of time researching many suppliers and brands and I have only selected the few I wanted to work with to bring you high quality clothing at affordable prices. 

My dream is to bring all women affordable neutral clothing to their doorstep from our Kent HQ. One thing I pride myself on is not using any photo editing apps on any of my pictures as I want to show off how my products look on real women, we are all beautiful!


Thank you for visiting my shop and supporting small businesses. If you've already purchased - thank you. And if you haven't - I hope you do soon!

Lots of love, 

Emma x